Tuesday, August 7, 2007

Chilean berry success attributed to small growers

Barranquilla - Felipe Hidalgo, General Manager of Berries Of Chile, argues that Chile has become the second exporter of berries as a result of the knowledge obtained from the US and Europe. "For small and medium scale exporters, internet also is an important tool", he added.

The main qualities of the US and EU markets are the predomination of quality, food security, environmental care, and human health. Small and medium scale farmers are emphasizing these factors in the production process. The technological factor by means of Internet will be the additional determiner to increase the contact with buyers. According to Mr. Hidalgo, this is one of the factors to optimize processes, reach new customers and co-operate with other producers.

Publication date: 7/5/2007
Author: Jahir Lombana
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